Tods ’ artistic development has been a matter to behold no matter what type of plan in which he ’ randomness involved — photography, video projects or home plate interior decoration plan. We had the crisp photographer on the channel with us today to talk about all things JOHN TODS and then some .
How did the name JOHN TODS come about?
“ I was born and raised in Udonthani. During a semester break I went on a travel with some uni friends from Vientiane to Hanoi. On the way back, I got to know this english girl who couldn ’ deoxythymidine monophosphate quite pronounce my name, so she decided to call me John rather because my hairdo at the time looked a bite like Johnny Cash ’ second. As for TODS, it ’ sulfur basically my mention Tod with an extra ‘ south ’ for a bit of thrive ( laughs ). Putting it all together and we ’ ve got the ‘ JOHN TODS ’ that I ’ thousand known for today. ”
Photography is happiness
“ I ’ ve always loved looking at photos and taking them since I was a child, but I didn ’ triiodothyronine go to school for it. once I graduated, I applied for a PR position at BOYY. Back then, the team was very little and I had the casual to be part of every process that went into brand build and stigmatize ’ second promotion. I became influenced by Boyy ’ south founder and couturier Jesse Dorsey and Wannasiri “ Boy ” Kongman, and inspired to pursue fashion photography. It ’ s an art shape that requires enough of cognition and expertness in plan, communication, and psychology. I get very felicitous when my exploit comes out great. That ’ sulfur why I was inspired to become a fashion photographer. ”
BOYY is where it all started
“ For me, BOYY is where everything began. Working with BOYY has turned person who wasn ’ t all that interest in fashion like me into a fashion fan. I had to ask my parents to buy me a camera and a laptop because I very wanted to make a career out of it. Boy saw that I was keen on getting started, so she asked me to shoot some sweatsuits and bags at her place. The shoot was for the brand ’ mho IG and it was very DIY. That was my first proper photograph gig. ”
The campaign he’s most proud of
“ After my inaugural shoot, I was given opportunities to do more shoots for the mark, from the shop sign at Gaysorn to BOYY Spring-Summer 2019 solicitation. I ’ m most proud of the latter because it was my idea to do a gradient skiing theme. We flew to Italy during winter for the shoot. There were six of us altogether : Boy, Jesse, two other colleagues, and myself who was the only photographer. The shoot had so much affect and was the talk of the town. I was indeed proud of myself. It was truly a dream come true. ”
Way of working
“ Before I agree to a job from a client, I would first ask them about the concept. What does the collection want to communicate ? then, I would take a look at the clothes, do promote research, and gather some ideas, which normally is a 50/50 kind of deal. I truly focus on teamwork because I believe that teamwork leads to success. I normally develop ideas aboard stylists, makeup and hair artists, and clients to make sure we deliver the best work we possibly could. ”
Through black and white lens
“ Personally, I ’ m a fan of black and white photography. I like how classic it looks and how it captures the perfume and portrays the character of each person. That ’ s how special I perceive black and white images. ”
In his photograph, Tod pays near care to models ’ eyes because he believes that a person ’ s eyes can effectively convey a message to the audience. Before shoot, he would have a chat with the model first to break the ice and to make certain that their true personality shines through. When the consequence is right, he clicks the television camera .
“ Photography is communicating through eyes, gestures, and torso speech. The photographer and the model have to trust each other and stay connected then that the audience can feel it. ”
Content creation by JOHN TODS
“ I love helping out friends. During the pandemic, I got to help a acquaintance of mine who wanted to launch an on-line commercial enterprise selling biryani called Bung_isss. I helped come up with a few ideas for promo television. I had my friend dressed up in a overawe costume, dancing to the ‘ Where ’ s the buffalo ? ’ song to promote his shop ’ second beef soup. It went super viral because people loved that kind of drollery. We do it for the playfulness of it, not so much for the money. ”
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Decorlour: tangible art
“ Apart from photography and video message, I besides run a brand of handcraft multi-functional resin sculpture called decorlour with my friends. I wanted to create home interior decoration that could besides be an artwork. I love artwork pieces, but they ’ re much far excessively expensive. I wanted to create art objects that are both low-cost and durable. We ’ ll be rolling out more collections in the dear future, therefore gain certain to keep an eye out. ”
Keep on moving with passion
“ My life is driven by my rage and the endeavor for self-improvement. I ’ thousand not a speaker, I ’ m a actor and I like to put my back into the task at hand. It ’ s fun to be able to follow your passions, particularly in this day and old age. I hope that my history will inspire others. Thanks for the support and please check out my works ! ”
Follow JOHN TODS now on his Instagram